Art & Copy

Directed by: Doug Pray

Written by: Gregory Beauchamp, Kirk Souder (original concept); Timothy J. Sexton (narrative consultant)

Doug Pray's documentary "Art & Copy" analyzes the art and copy departments of several major advertising firms and tells the history of several classic advertising campaigns.

In the shadow of the success of "Mad Men," it's interesting to see how real-life advertising is developed in the modern world. The film traces the development and structure of several different advertising firms - all of them with their unique philosophies built into their individual corporate culture.

Beyond looking at the business mechanisms of advertising, it was also neat to find out how several now-unforgettable advertising campaigns developed.

Despite how interesting it was, "Art & Copy" had no real message or purpose. At the end, I was not quite sure what I was supposed to take away from the film.

If you like "Mad Men" or PBS-style documentaries, then "Art & Copy" is right up your alley and you'll love it. If not, this is probably one that you can skip.